Mick Fealty New media, politics and digital engagement

Archive for October, 2006

Unintended consequences of banning blogging

10.31.2006 · Posted in Blogosphere, Media

My CIF post on the Oireachtas’s decision to bar employees from blogging, gave rise to an interesting conversation. Not least in this comment from Mike Brisco who works at (but does not blog from) Flinders University in Australia. He argues that his university specifies precisely what he can and cannot do in work time, and ...

Shoving the push, in favour of pull

10.30.2006 · Posted in Marketing

James Gleick got the whole ‘pull’ thing back in 1997: The Web browser and other Internet tools are making their way into users’ hands with astonishing speed precisely because they allow the operator to move, find, control and wander at will. They are evolving, not as receptacles for content providers’ Push, but as tools for ...

Why small is better…

10.30.2006 · Posted in Advertising

Sharp argument from Julie Meyer, the chief executive of Ariadne Capital. Her parting words of advice re the power of small sites which know their readers: “fish where the fish are”. Or, how knowing your audience can help you outgun big media in the competition for advertising value. ...